Part of why I love the retail side of this business is getting to know the store owners and seeing how they represent themselves online, since I haven't physically been to most of the shops.
So starting now, I'm going to start featuring some of these stores and store owners - giving you a little snapshot of the brick and mortar shop and the people who run it.
I'm starting with one that I think has one of the most beautifully put-together websites and photographs out there: Cotton located in Laguna Beach, California. I met Mindy at the National Stationery Show and am thrilled to be represented in her new shop - because her store looks just beautiful and because Mindy is such a lovely person herself!
I can't wait to visit someday! But until then, I'll drool over these photographs.
[photographs by Trever Hoehne for cotton]