Did anyone see the American Express ad featuring Diane von Furstenberg during the Oscars last night? I was immediately drawn in. I think Ogilvy & Mather has done American Express very well in nearly everything they've done for them - Jerry Seinfeld, Martin Scorseze, Ellen, Tina Fey... the list goes on. Sure, they've got star power to them - but they are done perfectly.
See more Amex ads by Ogilvy here.