WSJ: Fashion Label

Linda & Harriett
February 12, 2009 • add a comment

Interesting article in today's WSJ about fashion label Five Four reworking their business when retailers shrink (or don't place) orders: from changing up their fabric choices ($17/yard vs $2/yard), to decreasing their ad spending (none), to changing up their offerings ($500 coats vs a line of socks). Read full article here.

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Linda & Harriett

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